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Vanguard And Fidelity: Which One Suits You Best?

If you don’t know what to look for in an investment platform, choosing the right one can be difficult. It is possible to narrow down the choices to find the right investment platform by doing your research and reading reviews.

Many different providers are competing for attention in the market. Before making any decisions, it is important to research your options and understand the risks associated with different investment products.

If you have begun to research into which service to use, you will most likely find that Fidelity and Vanguard are two of the most established and trusted names in the business. These two companies have a reputation for excellent customer service and have a long history of providing quality investing services. Fidelity was established in 1946. Fidelity has become a prominent player in the financial services industry over the past several decades. They manage assets worth over $10 trillion. They are one of the largest asset management firms in the world.

Which assets should you trust? It’s important to research and consider the pros and cons of different options before making a decision. The answer is that it depends. Potential investors have different needs and would benefit from various features. Tailoring the pitch to their requirements is important. Let’s look at a more detailed breakdown of how these two investment giants compare.

What are Vanguard and Fidelity?

As you probably already know, Vanguard and Fidelity are both huge global investment providers. They both focus on long-term planning such as retirement and offer both funds and brokerage. Both options give investors access to a wide range of investment vehicles to help them meet their long-term goals.

Their delivery and specializations are not the same. While both offer a wide range of services, one may specialize in web development while the other concentrates on mobile app creation.

Although it does offer brokerage, Vanguard focuses more on the funds side. It is the largest provider of mutual funds and the second largest provider of exchange-traded funds. It has a wide range of investment options.

Fidelity does offer funds. Fidelity offers financial planning services to help investors reach their goals. It is the second largest trading provider in the world. It offers a wide range of services to its customers, such as low-cost trades and an extensive selection of investment options.

As of January 2020, Fidelity has more assets under management than Vanguard, with a total of $2.46 trillion. The world’s largest asset manager is Vanguard.

Fidelity has more employees than any other company, and it has more offices than any other company. In-person assistance is available at more than 180 Fidelity branch locations. Fidelity has been around for a long time. Fidelity has provided quality investment services to its customers for a long time.

The size of the company is a fairly arbitrary measure: both are extremely reputable and established investment providers.

Vanguard vs. Fidelity Features

There are a lot of similarities between the basic offerings. It pays to do your research before signing up, as the range of features and services varies greatly between providers. You can trade in stocks, bonds, mutual funds, ETFs, options, and foreign exchange currencies on both platforms. Margin trading allows you to purchase securities using the value of the securities you already own. It’s important to understand the risks before engaging in margin trading.

Additionally, both firms boast robo-advisors, an essential point for anyone who wants a managed portfolio: Vanguard offers the Vanguard Personal Advisor Services while Fidelity has Fidelity Go.

There are many differences in how the platform operates. When using the platform, there are differences that can make a big difference.

Fidelity Features

Fidelity lets you create a variety of accounts: individual and joint taxable; traditional; Roth, SEP, SIMPLE, and rollover IRAs; 401(k)s; trusts, and 529 plans. It is geared towards retirement. It’s important that you save for retirement in other ways as well. Both Fidelity and non- Fidelity funds can be purchased.

Depending on the type of account you have, you will be able to access Fidelity features. The features you will be able to access may be different depending on the account you hold with Fidelity.

Fidelity Cash Management Account

The most basic features of the Fidelity Cash Management Account are automatic investments and withdrawals.

Active Trader Pro

Active Trader Pro has more advanced features like real-time information streaming. Active Trader Pro allows traders to make decisions quickly and easily.

You will need to refresh the page to get the latest information, but the Active Trader Pro account is only available for customers who trade 36 times or more in a year.

Fidelity offers more traditional options in terms of advisory. Fidelity’s advisors have a lot of experience and can help you reach your financial goals.

Fidelity Go

Fidelity Go invests in a range of funds, including US and foreign bonds and stocks.

Manual adjustments can also be made by the advisor. Before making any manual adjustments to your portfolio, you should always consult your advisor.

The Annual Strategic Review

This reviews your investment profile each year and changes your allocation, while Target Tracking lets you create target balances to strive to meet deadlines. Target Tracking allows you to make adjustments to your investment strategy as needed.

If you have a large enough balance, there are more advanced options available such as:

  • The Fidelity Portfolio Advisory Service: for those investing at least $50,000
  • The Fidelity Personalized Portfolio: for an investment of $200,000
  • Fidelity Separately Managed Accounts: to focus on different asset classes (for investing between $200,000-$500,000 depending on portfolio allocation)
  • Fidelity Wealth Management Advisory: if you’re investing $2 million

You can discuss your goals and preferences with qualified advisors. The best financial products and services can be identified with this strategy.

Fidelity Tools

Fidelity has great features for all of its customers regardless of account type or balance. Fidelity has access to thousands of funds, stocks and other investments, as well as research and advice from their professional team.

  • The Security and Stock Screeners allow you to list the stocks you want to follow. You can see the data in graphical representations to make better decisions. Fixed income, stock screeners, and mutual funds are included. The tools give investors the data they need to make informed decisions. Pre-built strategies from independent research experts can be used for stocks, preferred securities, ETFs, and closed-end funds.
  • Information about any stock or fund you want to invest in can be found at the Stock Research Center. You will be able to see the top-rated sectors. If you subscribe to an industry newsletter, you can stay up to date on the most current news.
  • Dedicated Learning Center: this is full of articles, videos, and webinars, and covers both basic and more advanced topics, from retirement planning to fixed income selection, so you’re bound to find something of interest.

Vanguard Features

Standard accounts include individual and joint taxable accounts, traditional, Roth, SEP, SIMPLE and rollover IRAs, solo 401(k)s, trusts, and 529 plans. Fidelity has more than one service such as banking, investments, insurance, and planning.

You can also purchase Vanguard funds and non-Vanguard funds.

Vanguard has a customer classification system based on the size of assets, which affects which features you can access:

  • Voyager: $50,000 to $500,000
  • Voyager Select: $500,000 to $1 million
  • Flagship Clients: $1 million to $5 million
  • Flagship Select: over $5 million

More access to financial advisors and lower fees on trades can be achieved with a larger balance. It allows you to make better investments. You can’t access their financial advisors if you have a balance below $50,000. You should contact your financial advisor if you are in this situation.

Betterment, one of the pioneers of therobo-advisors, manages less than a tenth of the assets of the Vanguard Personal Advisor Services feature.

It is important to note that the service includes human input as well. The service is tailored to meet each investor’s needs, taking into account their own unique financial situation. High value advice is given to clients with a large balance.

Vanguard Tools

You will be able to access a wide range of advisory services, including guidance on social security or health insurance. Ensuring you have the best plan in place for your future financial security is something this will help with. You can plan for your future comprehensively. You can make informed decisions about the path you want to take.

Vanguard has screeners for mutual funds, stocks, and ETFs. The mutual fund screener focuses on Vanguard funds over those from other firms. A comparison chart may be more suitable for investors who are looking to compare funds from different firms. Fidelity has more options and charts. Fidelity is still preferred by many traders due to its user-friendly interface and robust trading tools.

Special features include a portfolio analysis to compare current asset allocation with target asset allocation, the Vanguard Tax Center to track taxable dividends and capital gains distributions, and target-date funds for retirement and based on age. As the investor approaches retirement age, the target-date funds are designed to become more conservative.

In terms of opportunities for learning, Vanguard focuses on long-term investors and doesn’t offer much in the way of resources for new investors. It may not be the best option for those looking to learn more about investing as it is designed for seasoned investors. There are occasional webinars that focus on long-term trading strategies, and there are also some useful calculators to help you formulate your investment plan.

It is not the place to learn about the basics. If you really want to learn the basics, you should take a course or read a book.

Compare Pricing

Fidelity Price and Fees

Fidelity has no annual fee for having an account, and it requires no minimum investment to begin using the platform, but you will need $2,500 in your account before you can start investing.

You will have to pay if you want to access its advisory services. Accurate information and advice can be provided by these services. Fees for advisory can be different depending on the type you choose. The fees are calculated based on the complexity of the project. The robo-advisor is the most economical option:

  • Fidelity Go: 0.35%
  • Fidelity Portfolio Advisory Service: 0.60-1.70%
  • Fidelity Personalized Portfolio: 0.55%-1.50%
  • Fidelity Separately Managed Accounts: 0.20%-1.10%
  • Fidelity Wealth Management Advisory: 0.40%-1.15%

The pricing structure is easy to understand. It’s easy to know which fees are applicable to a trade. All stocks have a fee and options have a fee. Additional discounts may be available on the fees associated with stock and options trading for those who prefer to trade in larger volumes. If you choose one of four Fidelity zero index funds or one of 92 commission-free ETFs, the price is free. Depending on your trading habits, this could be a great way to save money.

Fidelity Funds are all free for mutual funds, and there are also some No Transaction Fee non-fidelity funds. Fidelity funds can be purchased and sold by investors without any commission.

Fidelity offers some of the most affordable fees available, especially for new investors who may not have substantial balances. It does not have minimum fees.

Vanguard Price and Fees

If you sign up to receive account documents electronically, you can waive the $20 annual fee. It’s an attractive option for investors who want to maximize their returns because of its low-cost index funds and exchange traded funds. Before you can start investing with many mutual funds, you have to have a minimum of $3,000 in your account. There are tools and resources available to help you make informed investing decisions.

The cost of their advisory services as of December 2019 are as follows:

  • Target Retirement Funds: 0.10% on average (need a minimum of $1,000)
  • Vanguard STAR Fund: 0.31% (need a minimum of $1,000)
  • Actively managed funds: 0.18% on average
  • Personal Advisor Services (hybrid robo-advisor): 0.30% annual advisory fee (need a minimum of $50,000)

Commissions are not charged on online stock trades. Low-cost mutual funds and other investment products can help you reach your financial goals.

There are over 3000 non-Vanguard mutual funds that are commission-free online. It is possible to improve your long-term returns by investing in mutual funds.

Getting Started

It is easy to set up an account on Fidelity. You can invest immediately once you have your account set up. The process should take about ten minutes. You will be ready to use the new system once the process is complete.

You have to decide what kind of account you want to open, what type of funds you want to invest in, and how you’re going to fund it. Once you’ve chosen an account, you’ll need to complete the necessary paperwork and submit it to the financial institution of your choice. What type of account you want will be the first thing the service will ask. Once you have outlined your goals, the service will give you a plan to help you achieve them.

You need your social security number and employer’s name to set up the account. You will be ready to complete the account setup process once you have gathered this information. You will need the information for that account if you intend to fund your investments with a different bank account.

You will need some money to start. It’s a good idea to create a budget so you know how your money is being spent. Fidelity doesn’t require a minimum balance to open an account, but you will need $2,500 to start investing. It is an attractive choice for those with limited capital. There is no requirement to open an account.


Both platforms are established investment firms that manage trillions of dollars’ worth of assets. They use the latest technology and industry-standard processes to ensure the safety of their investments.

Fidelity conducts a risk assessment when a client logs in, and they may challenge you if the log-in is not secure. If you log in from an unrecognized device, the website will challenge you. Adding an extra layer of security to your account is what Vanguard offers.

For Mobile

There are apps available to download on both platforms. Users can access their accounts on the go with the apps. Fidelity is more complex on the web and mobile.

Fidelity Mobile App

The number of features on Fidelity’s web app can be overwhelming, so the mobile can be simpler to use. You can find what you are looking for quickly and easily with the mobile app.

Half of their recent trades have been through the mobile app. The mobile app helps their customers stay up to date with the latest market trends. All offerings can be traded on mobile and watch lists. Additionally, traders can easily modify their portfolios.

Vanguard Mobile App

The user interface is well-designed and the mobile app layout is easier to navigate than the web version. It’s easier to find what you’re looking for with minimal effort. It is not possible to talk to customer service via the app.

You can still use the app to check balances, but it’s inadvisable to make trades through it. It is advisable to consult with a financial advisor before making any important decisions.

Customer Support

The option to use live chat is available at Fidelity. Fidelity’s customers can access help and support through their online resources. It is easy to get advice from real humans if you prefer, since there are 140 physical establishments in the USA alone. They have contextual help to guide you through the trading process. You can be confident that you are placing trades correctly if you use the user interface that is designed to make trading simple and intuitive.

There is no option to talk to staff in a physical establishment when customer support is available from Monday to Friday. Customers can access the online help centre at any time. Fidelity is the winner on this front.

Pros and Cons of Fidelity


  • Low trading fees
  • No minimum investment needed
  • No annual fee
  • More access to customer service
  • Best for funds investing
  • Superior platform and tools
  • Real-time streaming and data (on Active Trader Pro)
  • High rate of price improvement on trade execution engine
  • Better technology


  • No checking account access
  • Robo-advisor isn’t as good
  • Can be difficult to find the feature you need
  • No futures trading

Pros and Cons of Vanguard


  • ETFs have some of the lowest expense ratios in the industry
  • Commission-free online trading
  • Advisors cater more to individual needs
  • More help with financial planning
  • Boasts impressive past performance
  • Actively managed funds
  • Offers futures trading


  • Annual fee of $20 (but waived if  you sign up to receive account documents electronically)
  • More basic platform and tools

Vanguard vs. Fidelity FAQs

Is Vanguard The Best Place To Invest or Is Fidelity Better?

Dependingon your situation, you can choose which company to use for your investments. Before making any decisions, it’s a good idea to research and speak to a financial advisor. The size of your balances and the type of portfolio you want to have are the most important factors to consider. When making decisions about investing, it’s important to assess your investment goals, risk tolerance, and timeline.

It is the best option for long-term investors. The more money you have, the less you have to pay for trades and advisory services.

The main focus of Vanguard is helping high-wealth clients to prepare for retirement and long-term goals.

They offer a variety of mutual funds for a low cost and all of them have no trading fees. Additionally, they provide personalized recommendations to help customers make the best investment choices based on their individual goals. Anyone who wants to trade in these could consider Vanguard.

It is possible to buy shares of the company through any website, but it may not be worth it since it doesn’t offer much in the way of other trading options. It’s worth doing your research before you make a decision on which site to use.

There are no streaming quotes or complex options strategies.

Fidelity is best for active investors and low net-worth individuals due to their low trading fees. Fidelity also provides access to professional advice, which makes it an attractive option for those who need expert help in managing their investments. Fidelity has more mutual funds with no transaction fees than Vanguard. Fidelity has a wide variety of investment products with no transaction fees.

Fidelity gives new investors more access to customer support and better learning resources. There are a lot of features on their online platform to help investors get started.

It’s best for people who only want to trade occasionally or who want their funds to be managed for them. It’s a great option for those who want to Diversify their Portfolio because it has an array of mutual funds, stocks, and Exchange Traded Funds. Fidelity is better suited for active investors. Fidelity is an attractive option for investors who want to manage their own portfolios.

It is a close tie between the two platforms if you want a retirement account, want to trade mutual funds, or receive financial planning assistance. You can be sure that your needs will be taken care of regardless of which platform you choose, because the two platforms have the same level of customer service.

Can You Buy Vanguard Funds Through Fidelity?

An important point to note is that, although Vanguard’s primary advantage is their wide variety of funds, you don’t actually need a To be able to access these funds, you need a Vanguard account. To begin withdrawing from your funds, you will need to set up a direct deposit and complete the necessary paperwork.

Vanguard funds are available to buy through many investment firms, and these include Fidelity. Fidelity started to charge a surcharge for retirement saver funds. The surcharge on Vanguard funds has become a point of contention for many retirement saver.

This followed in the footsteps of other investment giants, Morgan Stanley and Ameritrade, and was done to make it more expensive for clients to purchase from its competitor. It can still be done.

Are Fidelity and Vanguard the same?

Fidelity and Vanguard are similar, but not the same. Fidelity is geared towards those who want to trade and Vanguard is for those who want more intermediation.

There are many differences between the platforms. The platforms have a different feel, the fee structures are different, and the features are not the same.

It is helpful to see a breakdown of the features both platforms offer.

Is Vanguard A Reputable Company?

The company has been around for almost 50 years and manages trillions of dollars’ worth of assets. Setting a high standard for low-cost investing and providing superior customer service has made Vanguard a leader in the investment industry. It is trusted by a lot of very high net worth individuals, so you can rest assured that it is a good company. Over the past 40 years, the company has provided excellent customer service.

There is always a certain amount of risk involved in investment, so even a well-known company like Vanguard won’t guarantee you high returns. Diversification is a good way to reduce risk in your portfolio.


Fidelity and Vanguard are great platforms, but they are not the only wealth investment services available. It’s important to research and compare wealth investment services to find the best one for you. There are other options that may be better for you. Before making a decision, it is important to consider all the options.


TDAmeritrade is another great option for new investors who don’t want to invest a large amount of money. There is a $0 minimum to start investing, and lots of useful resources for new investors to learn more about trading.

PaperMoney is a virtual trading account that can be used to test the waters before you start investing. With paperMoney, you can experiment with different trading strategies and get a better understanding of how the stock market works. The fees for TDAmeritrade are slightly higher than average. Fees associated with a trading platform can affect your profits.

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