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Is Turo A Profitable Option In 2023? A Comprehensive Review Of Renting Out Your Car For Money

Cars are expensive.

The average cost of owning and operating a sedan can be as high as $8,500 per year, according to research fromAAA.

Older, gas-guzzling cars can be even higher in this figure.

It is possible to offset the cost of owning a car by renting it through a service like Turo. Turo allows owners to maximize their income potential by making their cars available for rent.

What is Turo?

Turo is a leading peer-to-peer car-sharing marketplace that owners can use to book vehicles for short durations. Turo’s mission is to put the world’s 1.3 billion vehicles to better use by enabling individuals to monetize their underutilized vehicles and providing access to a global fleet of unique cars for rent.  

The company has a network of over 14 million users. As more people discover the convenience of car-sharing with Turo, the network continues to grow. At the time of writing, the site has more than 450,000 vehicles listed, with over 850 unique makes and models to choose from. The site is useful for anyone looking to buy or sell a vehicle.

Signing Up and Getting Started 

There is a breakdown of how to rent a car on Turo. Take time to read over the rental agreement and the rules and regulations set out by the owner of the vehicle after you have completed the CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals CarRentals

1. Sign up for Turo 

Creating a free account on Turo is the first step.

You need a car that meets relevant criteria to register and provide personal information. You will be able to enjoy all the benefits of owning a car once the registration process is complete. You can sign up through a number of websites.

2. Go through the approval process 

Turo requires users to be approved before they can list a vehicle. Users can begin listing their vehicle on Turo once they are approved. The company needs to see your driver’s license, home address, last four digits of your Social Security Number, and a recent photo.

The car needs to meet Turo’s eligibility requirements. You can only list eligible vehicles that are registered to you or an authorized owner in your region. Check with the local authorities to make sure you are following the law.

3. List your car and earn

After getting approval to list a rental car on Turo, the next step is listing the vehicle.

If applicable, enter the vehicle’s registration number, make, model, year, and the vehicle identification number. Click ‘Submit’ to complete the registration process after all the information has been entered. The Turo app doesn’t allow duplicate VINs.

Two photos are recommended for both the interior and exterior of the car. To get the best results, make sure the photos are well lit and clear. The site recommends using multiple pictures so that a potential renter knows what they are getting into. Make your listing stand out from the competition by taking pictures of the amenities and other details.

A detailed description of the car is the final step. It will be easier to attract renters if the description is persuasive. It is important that the rental listing is thorough.

A Turo description should clearly state no smoking or pets, top features, perks like roadside assistance or spare charging cables for electric vehicles, and a paragraph that convinces potential renters that your car is their best bet. To give renters a better idea of what to expect, include helpful photos or videos of the car.

Cars that are reasonably priced tend to sell themselves. These options are worth considering if you are looking for a good deal on a car. You may have to come up with a different description for older models. It is possible to draw in potential buyers with a unique and interesting description.

Turo Features 

Turo has some top features. It’s easy to see why so many people are using Turo for their transportation needs, it’s a great way to rent a car from the comfort of your own home.

Scalable service

Turo does not prevent users from entering more than one car.

Users can choose how many cars to share on the platform, providing a rental service for people who own multiple cars and can list a whole fleet on Turo. Turo is ideal for travelers looking for a convenient and affordable way to explore their destination because it has a variety of options to fit different budgets and needs.

Flexible service 

Users have the option to make their car available on Turo. On certain days or times of the week, they can make their car available only.

It is possible for users to make their car available while at work or on weekends. They can make a passive income while their car is not being used. It is a flexible way to make money with an on-demand model. It is possible to earn an income without committing to a fixed job or schedule.

You don’t have to drive. Saving time, money, and the hassle of finding parking is possible thanks to this.

Large global network

Turo is active in more than 5,500 cities across the United States, Canada, and the United Kingdom, making it a great option for people with cars in more than one location. Turo’s mission is to make car rental more accessible to everyone, so you can rent a car at any time, regardless of where you are.

On a road trip from New York to San Francisco, you could rent a car and stop at various locations. Along the way to your road trip, you could explore different cities and national parks. It’s a great way to pay for gas while traveling. It makes trips more enjoyable and affordable.

Unlimited earning potential

The average is stated by Turo. A car owner can make $700 a month by renting out their car. The host makes $706 per month. The job of the host is very rewarding.

The amount of money you make on Turo depends on a number of factors. You can make more money on Turo if your car is attractive and reliable.

The nicer your car, the more money you will make on Turo. The condition of your car will affect how successful you are on Turo. The user experience can be different from person to person. It is important to consider individual preferences when designing user experiences because everyone has a unique perspective on a product or service.

Insurance included 

New Turo users often ask if Turo is safe to use. Turo has a number of safety protocols in place to make sure that both the host and guest have a safe and secure experience.

Liberty Mutual offers up to $750,000 in liability insurance for Turo. Turo’s liability insurance is the largest of its kind. Users can choose between protection plans.

Turo Pricing and Fees

Turo claims that hosts can make up to 85% of the trip price. Hostesses can get additional payments from guests in the form of tips or incentives.

The most important thing to remember when using Turo is that the site has a long list of host fees, which are the most important thing to consider before signing up for the service. Before agreeing to use Turo, it’s important to read through the list of fees carefully and make sure you understand what you’re agreeing to.

There is a breakdown of what to expect. The details may vary depending on your situation.

Cleaning policy

At the time of pickup, Turo requires hosts to provide a clean car. The hosts are expected to provide a full tank of gas and any accessories that were previously agreed upon. The site charges a cancellation fee if the car isn’t clean and the guest provides photo evidence. The guest may be able to get a refund of their booking fees.

If the guest fails to provide photo evidence, the site will pay one day’s average trip cost for trips of more than two days or 50% of one day’s average trip cost for trips shorter than two days. The guest must contact the site within 24 hours of the end of their trip in order to make a claim for reimbursement.

No-show fee

$150 is the cost if you don’t show up for a booked trip. The fee will be charged to the customer’s original payment method.

Host trip cancellations 

There is a cancellation fee for canceling a trip more than 24 hours before the trip starts. No refunds will be given if you cancel within 24 hours of the start of the trip. There is a charge of $50 for canceling less than 24 hours. There will be no exceptions to this policy.

Maintenance policy violation 

Turo requires strict maintenance for its vehicles. Turo vehicles have to pass a comprehensive vehicle inspection before they can be listed on the platform. If roadside assistance is required for the driver, Turo will charge a $200 roadside fee. It is important to follow the maintenance policy.

Check out the full breakdown of Turo’s host fees.

Turo Promotions 

Turo has deals for hosts. Refer your friends to join the Turo community and you can save even more money.

At the time of writing, the company is offering some of the top deals. You will want to act fast because they’re still available.


  • $20 off YourMechanic
  • 15% off Jiffy Lube 
  • Lube, oil, and filter service plus tire rotation for $25, up to 12% off all services and products from Meineke


  • Up to 75% off retail prices at Spiffy
  • Exclusive pricing on cleaning services at Goodyear


  • Pay-per-mile insurance from Metromile 
  • Discounts on small fleet auto insurance from Liberty Mutual

Tools and technology

  • Health insurance, tax withholding, and retirement benefits from Catch

Turo Security 

Turo provides roadside assistance in case of an emergency.

If a customer has any issues while driving their vehicle, the company offers a generous insurance policy.

Turo Customer Service and Support 

Turo has an experienced safety team that can answer questions for hosts or guests. The customer support team is dedicated to ensuring the best possible experience for all users of the Turo platform. Turo provides fast and easy support for users. Turo’s customer service team is available to help 24/7.

The company offers one-on-one business coaching and even market intelligence to help build a profitable enterprise. The company is a great place to start or grow a business.

Pros and Cons of Turo 


  • Unlimited earning potential
  • Flexible and easy-to-use platform 
  • Set your own price
  • Write your own listings
  • Offer multiple vehicles 
  • Insurance is provided 


  • Many host fees to be aware of, including a commission fee
  • Strangers driving your car can be unpredictable
  • Giving your car up while it’s being rented 
  • Binding host agreements

Alternatives to Turo 

Is Turo the right fit? If you have a risk-free cancellation policy, you can try it out. There are some similar services here. These services are worth considering if you’re looking for an alternative.


Getaround is a top Turo alternative and a leading marketplace that users can use to list their cars.


HyreCar offers a short-term car rental service that lets users host their vehicles. Similar to Turo, the company provides insurance. While you enjoy the benefits of renting with them, the company’s insurance coverage is designed to give you peace of mind.


Airbnb is the leading P2P house-sharing site. People who want to rent rooms on a short-term basis can use this option. There is a cost-effective solution for those who need temporary housing.

If you want to rent out your space, why not?

Turo FAQs 

There are a lot of questions about Turo. If you have questions that are not addressed here, please contact our customer service team.

Is Turo worth it?

It depends on your goals as a car owner and how much you want to make. If you want to maximize your return on investment, you should consider selling the car yourself rather than trading it in.

It can lead to a profitable business for people who have the means to buy and sell cars. Running a successful business requires more than just having access to the right resources; dedication and hard work are also necessary components. It takes savviness because of the high Turo levies.

It is possible to get a vehicle that costs less but is more functional, like a pickup truck or van. If you need a vehicle for hauling loads, it may be a better investment to go with a more practical option. It is important to think about your local market and demand if you are considering signing up for Turo. It’s important to research the fees associated with Turo and the insurance coverage you will need in order to make sure your car is adequately protected.

Is Turo reliable?

Turo has a global network of users and excellent reviews.  

Users can rent cars at the last minute or in advance on the site, which competes with car rental companies. Turo car rental allows car owners to start a traditional car rental service over a modern app. Car owners can make a lot of money by renting out their vehicles.

Los Angeles, San Diego, California, Chicago, Illinois, Denver, Colorado, Florida, and New York City are some of the heavily populated cities where Turo is popular. Turo’s popularity in these cities has grown in the last few years, making it one of the most popular transportation options for urban dwellers. It is catching on in rural areas. Technology is becoming more accessible to people living in all types of environments, making it easier for them to stay connected.

What percentage does Turo take?

Depending on the insurance coverage plan selected, Turo takes a percentage. Turo charges a booking fee for each transaction.

Commercial hosts can earn either 92.5% in the United States or 80% outside the country with their own commercial or rental liability policy. Host may be able to increase their earnings by providing additional services to their guests. The majority of users earn between 60 and 85% of the trip price. Depending on the user’s rating, this percentage may vary.

The company says that taking a lower Turo insurance plan can lead to higher earnings. Taking a lower Turo insurance plan does not mean sacrificing quality coverage. If you have to manage a damage claim and request reimbursement, you will have to pay a higher deductible.

The Bottom Line 

It doesn’t matter if you own a You can make a lot of money on Turo. Regardless of the make or model of your car, renting it out through Turo is a great way to turn it into an income stream. It takes some time, but the more you use the platform, the more Turo experience you gain… and the more money you can make. Turo allows you to make a lot of money.

It is possible to manage a whole fleet and treat Turo like a rental agency. You can maximize your earning potential by using the right strategies. Or, you could use it to make extra cash when you’re not using your vehicle during the day.

The service is very flexible for people who want to make more money. The service provides an excellent opportunity for anyone looking to make money on their own terms.

Turo has service and fee policies that first-time users are strongly encouraged to read. Before renting or listing a vehicle, you should know the rules and regulations of Turo.

Turo can be used to pay off credit card debt or car repairs for many car owners.

If you decide to stay for the weekend, why not give it a try? You will not regret it.

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