Media Planner/Buyer, Bilingual (English/Spanish)

Job Details:-

This is a job posting from company – Universal Music

Employment TypeFull Time

Work Hours: 8

Salary: $20 To $30/An Hour

Location: Florida, USA

This job is 100% remote.

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We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Music Latin Entertainment (UMLE) is the world’s leading Latin entertainment company with operations in the United States and Mexico. The company is home to some of the most prolific names in Latin music, including Juanes, Alejandro Fernandez, Marco Antonio Solís, Los Tigres del Norte, Don Omar, Luis Fonsi, Juan Gabriel, Gloria Trevi, Café Tacvba, Belanova and Juan Magan, amongst many others. UMLE’s labels include Universal Music Latino, Machete Music, Capitol Latin, Fonovisa, Disa, Universal Music Mexico and GTS, the company’s artist management and booking division.

How we LEAD:

The Media Buying team at UMLE is seeking an experienced Media Planner for our rapidly growing in-house media team. The ideal candidate for this position is passionate about the ever-changing media landscape and about MUSIC! We are looking for someone who is highly knowledgeable on all digital media outlets including social, programmatic, paid search, display, video, mobile as well as emerging media and new technology platforms. This position is responsible for the planning and day-to-day management of all digital media for various labels.

How you’ll CREATE:

Act as the primary digital media expert for US labels, buying, optimization and reporting

Liaise with label planning teams to develop media strategies and campaigns

Execute, manage, and optimize digital media campaigns with a focus on campaign KPIs and goals

Develop and manage paid social, search, native, programmatic and direct programs

Create custom audiences, book and optimize campaigns in Facebook, Twitter, TikTok, Google Adwords, and other DSPs

Programmatic and DV360 experience

Identify target audiences and analyze their characteristics, behaviors, and media habits.

Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded

Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary

Research and record trends, innovations, and changes that affect media buying

Aid in educating the digital & marketing teams on best-practices and data driven techniques

Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable

Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed

Bring your VIBE:

2+ years’ media-related/agency experience, plus at least 2 years of online media planning/buying; traditional media buying (TV, Radio, Print & OOH) and entertainment industry experience a big plus.

Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred

Spanish (fluent/native proficiency) required

Strong written and verbal communication skills

Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive

Google Certification required; IAB Certification a big plus

Experience with major ad exchanges and ad server technology

Experience buying through SEM bid management platforms, Google AdWords, Bing AdCenter, Facebook Marketplace, Twitter, Snapchat and DSPs

You build great relationships with clients, vendors, and reps

Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.

Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee

Passionate music fan

Perks Playlist:

  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
  • Paid Time Off – Paid Holidays, Two (2) paid weeks for “Winter Break” season, Wellness Fridays
  • Student Loan Repayment Assistance
  • Employee Developmental Support
  • Annual Gym Reimbursement Package
  • Pet Insurance, plus much more!

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer.

For more information, please click on the following links.

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Job Category: Marketing, Streaming & Digital Media

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