Marketing Operations Manager

Job Details:-

This is a job posting from company – UWorld

Employment TypeFull Time

Work Hours: 8

Salary: $20 To $30/An Hour

Location: Texas, USA

This job is 100% remote.

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UWorld seeks a Marketing Operations Manager to oversee marketing operations, execute campaigns, and measure and report on digital marketing efforts. These activities will primarily focus on marketing automation in Pardot/Salesforce, demand generation, and email marketing.

Responsibilities:

  • Implement and manage ongoing marketing operation/automation efforts between sales, marketing, and data teams
  • Implement and track high-quality acquisition programs, campaigns, and activities across the business’s online platforms
  • Manage email marketing campaigns including, targeting, setup, implementation, and reporting/analysis
  • Initiate and manage lead nurturing programs, including Engagement Studio, to accelerate prospect movement through the demand generation funnel
  • Utilize analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Plan, execute, and measure experiments and conversion tests
  • Maintain a strong online company presence through digital channels
  • Design, develop, and maintain regular reporting on the performance of all automation related KPIs
  • Analyze data and make data-driven recommendations to increase traffic, the number of quality leads, and conversion rates
  • Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
  • Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
  • Set up landing pages using Pardot forms and Pardot form handlers
  • Implement automation rules, completion actions, and dynamic lists to work together to scale marketing assets and processes
  • Ensure brand consistency

Minimum Education Required:

  • Bachelor’s in Marketing, Digital Marketing, Communications, Business or relevant field.

Required Skills:

  • Pardot certification preferred; Salesforce certification(s) strongly preferred
  • Strong analytical skills and data-driven thinking
  • Ability to interact, communicate, and present ideas in a collaborative environment
  • Solid organizational, planning, and self-motivation skills
  • Excellent verbal and written communication skills
  • Ability to multitask and perform under tight deadlines

Required Experience:

  • 5 years’ digital marketing and/or agency experience
  • 3 years’ experience specifically with Pardot
  • Experience with WordPress or other CMS web publishing software preferred
  • Previous demonstrable marketing automation experience
  • Working knowledge of visualization tools (preferably Tableau)
  • Portfolio of high-performing demand gen campaigns
  • Knowledge of demand gen best practices and benchmarking
  • Demonstrable experience of moving prospects through all stages of the marketing funnel

Compensation and Benefits:

  • Competitive compensation (contingent on experience)
  • Paid time off (based on sliding scale according to hire date and work hours)
  • Generous paid holiday schedule
  • Comprehensive benefits package (medical, vision, dental, life, disability)
  • 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
  • On-site group fitness classes and relaxed work environment


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